Physiotherapy Equipment Market: Key Strategies to Use to Dominate Globally 2022-2027

Global COVID-19 outbreak held an adverse impact on several industries and many of the affected sectors belong to the medical industry itself. Physiotherapy has been one of those that experienced an overnight slump that lasted, and the market took a while to bounce back and pick up the pace again. Fairfield Market Research in its latest report on global physiotherapy equipment market suggests that while over 85% of the World Physiotherapy organisations saw heavy disruption since the onset of pandemic as their physiotherapy practice was subject to an abrupt halt.


The report identifies a noteworthy slump in sales of new physiotherapy equipment throughout the peak period of the viral outbreak. Physiotherapy equipment market is however regaining its momentum after a substantial setback in all related activities as the pandemic situation is subsiding worldwide.

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Physiotherapy Equipment Penetrates Deeper as Technology Intervention Persist

Healthcare industry has been on a transformation with digitisation playing a vital role. Over the recent past, increasing intervention of next-generation technologies like Artificial Intelligence (AI), and machine learning has been catalysing the sophistication of several devices and tools, including physiotherapy machines. While the ultimate objective remains the same, i.e., improved patient outcome, it compels manufacturers of physiotherapy equipment to keep innovations at the heart of their strategies. Wearables have become one such innovation that continues to garner popularity among both patients, and physiotherapists alike. Emergence of remote physiotherapy as a highly attractive segment on the horizon of physiotherapy is further projected to uplift the potential of physiotherapy equipment market.

Key Companies Stirring Competition in Global Physiotherapy Equipment Market

The report would have a dedicated section on the competition analysis that would reveal strategic, and financial profiles of some of the most prominent companies driving the competition landscape of global physiotherapy equipment market. Some of the leading market players include Life Care Systems, Zimmer Medizin Systeme GmbH, DJO Global, Performance Health, BTL Industries, EMS Physio Ltd., Storz Medical AG, and ITO Co., Ltd.

Expanding Patient Population of Musculoskeletal Disorders to Spur Physiotherapy Equipment Sales

The foremost factor likely to fuel the growth of physiotherapy equipment sales is the soaring incidences of musculoskeletal disorders (MSDs). Globally, over 1.7 billion individuals are suffering the consequences of MSDs, and the associated disabilities. The expanding MSD-affected patient pool that also deals with certain disabilities will remain the key factor upholding demand for physiotherapy equipment. The recent Global Burden of Disease (GBD) report further suggests that this trend of disease prevalence will continue to thrive and remain highly prominent across high-income regions. Another factor that is expected to provide physiotherapy equipment market with a strong impetus, includes the growing awareness among patients about the potential health benefits of physiotherapy.

Developed World at the Forefront of Adoption, Sales to Climb up in Asia Pacific

With the highly sophisticated healthcare infrastructure, supportive healthcare policy structure, and favourable reimbursement scenario, North America’s physiotherapy equipment market is expected to retain its lead globally. European market for physiotherapy equipment will also retain its prominent positioning in global landscape as the key European economies largely witness an establishing model of specialist and advisory physiotherapy services. Growing popularity of sports massage, acupressure, acupuncture, and manipulative therapy is likely to favour market growth in Europe, says initial findings of the report.

Sales on the other hand are projected to see a hike in Asia Pacific because of the dynamically developing landscape of MSD treatment. The massive, expanding ageing population across key countries like China, and India is one of the strongest factors that promise lucrative growth potential of Asian markets.

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Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.

 

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